Zoomlion's Credit Sales Risk Control Optimization Research Along “The Belt And Road” Nations

“The Belt and Road” countries have good economic development prospects,but they also face more complex and ever-changing challenges than in the past.In order to seize the market,domestic enterprises use credit sales to sell products and have generated credit sales risks,resulting in an increase in corporate accounts receivables and a slowdown in cash flow.In the process of collecting the corresponding receivables,the corresponding management expenses are generated,which increases the operating cost of the enterprise.If w e do not attach importance to and control the credit sales risk,blindly expanding the market will affect the profit growth of the company in the short term,and affect the strategic layout of the entire overseas market in the long run.In this context,this paper takes Zoomlion Co.,Ltd.'s “the Belt and Road” national overseas market as the research object,introduces its basic situation,and explores its current situation and shortcomings in overseas credit sales risk control,as well as problems and reasons.This paper uses fuzzy comprehensive evaluation method and credit risk management theory to identify,analyze and evaluate the external environment,internal environment and credit risk types faced by Zoomlion Co.,Ltd.,and propose corresponding optimization plans.From the aspects of restructuring risk assessment mechanism,organizational structure adjustment,dynamic tracking of accounts receivable and overdue collection,adopting appropriate risk hedging and transfer means.Based on the actual situation of the enterprise,the paper proposes the improvement suggestions and solutions for the credit sales risk control improvement of “the Belt and Road” countries.This paper analyzes the situation of Zoomlion's own situation and “the Belt and Road” national credit risk,and draws conclusions on credit sales risk control.This paper believes that effective control of “the Belt and Road” national credit sales risk needs to be resolved from both external environmental analysis and internal environmental control.From the perspective of the external environment,we must first analyze the investment environment and risks of the “Belt and Road” countries,and then formulate corresponding credit policies according to different regional risks and build a localized operation model.From the perspective of internal control,it is necessary to construct an independent and professional credit management department,conduct pre-,post-,and post-event control in the risk control process,form a high-level talent team,and formulate corresponding performance appraisal systems and career promotion mechanisms.Combining the two aspects of the program and measures,Zoomlion Co.,Ltd.has a good control over the credit sales risk in the process of following “the Belt and Road” national strategy.At the same time,it also provides useful reference for the control of credit sales risk when China's construction machinery manufacturing enterprises go abroad and open up overseas markets.