Real Estate Enterprise Organization Level Project Management Research On Maturity Model

For today's Chinese real estate enterprises,The implementation of multi regional project group of real estate enterprises has become the mainstream of the development of real estate enterprises.Large and medium-sized real estate enterprises are not only in the first tier cities in China to carry out projects,More second tier,three line urban real estate projects and even overseas real estate projects have been included in the scope of their development strategy,In this regard,the real estate enterprise project management only rely on individual project management methods and experience,has obviously failed to meet the needs of the real estate enterprise self-development,Real estate enterprises should be under the background of project management,By enhancing the management level and expanding the scope of management,relying on the advantages of funds,technology and management to achieve trans regional,Cross category multi project collaborative development and implementation,therefore,the real estate enterprise organization level project management capabilities continue to increase is the real estate enterprises in the future real estate market unbeaten core competitiveness.Maturity model is the most effective tool in order to improve the organization level project management capability of real estate enterprises.Through the study of organizational project management maturity model,can draw the real estate enterprise organization level project management capability of the existing level,but also help real estate enterprises to take measures against the defects of the organizational project management,for the level of project management organization to provide the basis and standards.The text begins with a brief description of the research background and the purpose of the study,It also discusses the related research fields of project management maturity model at home and abroad,puts forward the existing problems,expounds the contents and methods,structure and technical line of the paper.Secondly,it briefly describes the concept of project management,the connotation and characteristics of organization level project management,the difference between single project management and organization level project management,the connotation and characteristics of real estate enterprise organization level project management,and the related theories of project management maturity model.Based on the theory of organization level project management maturity model for real estate enterprises,the paper constructs the model from three dimensions,namely,organization level project management,organization guarantee and maturity level.In the study of the model,the weighted method of the analytic hierarchy process(AHP)is used as the index weight method,and the variable weight comprehensive evaluation method is used as the comprehensive evaluation method of the model.Finally,through the empirical application demonstration,organizational project management to help Qingdao real estate enterprise evaluation stage maturity level,in the evaluation process for the organizational project management low index factors,and for the low index measures to enhance the enterprise overall organizational project management maturity level the purpose of.In conclusion,this paper uses the combined method of theoretical research and case analysis,to identify the organizational project management maturity model in the evaluation index system of organizational project management maturity of real estate enterprises connotation characteristic analysis based on the theory of the evaluation model of the enterprise existing maturity level,and puts forward the improvement measures.Through the research and application of this model,it provides a reference for the real estate enterprises to improve the level of organizational level project management maturity.