The Positive Effect Of Pharmaceutical Industry Enterprises' Innovation Culture On Financial Performance

The 21st century is the era of cultural management and cultural success.More and more pharmaceutical companies recognize the importance of corporate culture for its sustainable development,building a corporate culture has gradually become an important factor affecting the development of the pharmaceutical industry.In recent years,with the change of business environment and competition mode,innovative culture as a new type of corporate culture,gradually attracted the attention of enterprises.Especially in the background of China's vigorous efforts to build an innovative country,construction and management of innovation culture is subject to unprecedented attention,the academic community has gradually attached importance to the study of innovative culture.However,there are few studies on the relationship between innovation culture and firm performance in the pharmaceutical industry,and also in the background of China.In practice,due to the lack of clear theoretical guidance,how to build innovative culture,how to improve the financial performance of enterprises through innovative culture,these problems become blurred and difficult to operate,resulting in innovation culture in the construction of many problems,and limit it to play a greater role in the enterprise management.Based on this,this paper is to reveal the mechanism which enterprise innovation culture affect enterprise performance,and provide the basis for enterprises to improve their financial performance level from innovation culture construction.This paper based on this as background,from the point of "innovation,creation and development" to define the innovation culture,analyze the impact of innovation culture on the financial performance of enterprises.Based on the basic theory of corporate culture,dual innovation and financial redundancy,this paper argues that innovation culture enhances enterprise financial performance by influencing the retention of financial redundancy resources,increasing R&D investment and improving the level of patent research and development.Then describe the current situation of the innovation culture of the pharmaceutical industry and its influence on the R&D activities,and takes the G industry as a case in the pharmaceutical industry to analyze the effect of the innovation culture on the financial performance.Finally,this paper gives practical suggestions on how to construct the innovation culture,maintain the high level of financial redundancy,pay attention to the R&D of exploratory innovation,emphasize the application of high-level patent,in order to improve the financial performance.