| Centralized superior resources on the core technology products business,and keep the core technology lead to improve the market competitiveness of the products is refocusing strategy main field of research and application.Changsha Bosch founded time is short,and more products localized in same time.And the product involves the more fields,and more manufacturing processes.It occupied more resources.Especially non-core technology products,craft simple,the product size is big,takes up more resources,such as space,personnel,management costs,transportation costs,etc.We have read a large number of relevant literature and data,in order to understand and have a good knowledge of basic theory and method of research and application of refocusing of basic theory and method.And then analyzes the market environment of Changsha Bosch,it is concluded that the main problems,and analyzes the main reasons for the problems.Further to the Boston matrix analysis of product family.TS is a problem product group.SWOT analysis for TS find slightly high potential cost compared to the competitors.Use refocusing thinking to redesign of TS business,make excellent resources focused on TS business account for part of the industry advantage,the is not part of the industry leading to optimize combination,forming the core competitiveness of small units,gradually spun off from the whole,eventually make the resources of the business overall form the effect of the optimal configuration to promote enterprise development.Made the framework of refocusing strategy,.and a thorough risk analysis and.protection.measures.From the.Changsha Bosch centered model of multiple satellite factories.The factory's trial results for refocusing on Shanghai effect are summarized.In this thesis,the research results will be used in Changsha Bosch five other satellite factories,and ED headquarters has also certain that the results and the unity of the ED standards already in North America,South America and Europe have rolled out. |
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