Research On S Marketing Strategy Of New Enterprise Based On Public Opinion Analysis

Modern marketing theory is the foundation of new media marketing.With the help of advanced technology,new media marketing can better cater to and satisfy consumers' demands,helping organizations to occupy a higher share in the market and promote the smooth realization of operating profit.This study takes a S enterprise in the cultural and creative industries as an example to explore how to make sure that the enterprises use the new media to guide the public opinion and make full use of the modern new media to serve the marketing of the enterprise.This paper chooses S Enterprise as an important industry direction of strategic emerging industries and future industries in Shenzhen,that is,cultural and creative industries.Compared with other industries,this industry has strong urgency and dependence to benefit new media.Correspondingly,the research of new media marketing is also very realistic.This article takes S corporation as a case and studies the cultural creative industry as the research object.By analyzing the internal and external environment of S corporation's new media strategy and SWOT analysis,it is concluded that the marketing strategy of S corporation's new media marketing strategy is improperly selected and not precisely targeted for the community,New media marketing needs to be planned and difficult to form the connection between people and other issues.In view of the problems existing in the accurate marketing of new media in S corporation,the optimization of marketing strategy aimed at targeting the target market and proposing new media mainly focuses on four aspects: one is to follow the concept of value tracking price intelligence;the other is to promote the precise launch of technological innovation;Third,to strengthen communication and promote marketing effect;Fourth,broaden the marketing channels to enhance the vitality of enterprises.In order to better S new media marketing strategy to promote business,should make the following safeguards: First,increase new media marketing technology and capital investment,the second is to strengthen the construction of new media marketing network system,the third is to establish a consumer perspective New media marketing concept,the fourth is to innovate the corporate culture to enhance the competitiveness of enterprises,the fifth is to improve the response to the crisis of new media marketing mechanism.This paper mainly uses literature research method,empirical analysis method and investigation research method,conducts a research on public opinion analysis,conducts a detailed review of new media marketing,conducts research on S enterprises and enterprises related to cultural and creative industries,and establishes models by TOPSIS method Out of the optimal strategy of new media marketing portfolio,from the perspective of public opinion analysis of the importance of new media marketing and how to optimize the strategy,and put forward the appropriate security mechanism.This study needs to be further deepened.How to establish a network monitoring system for public opinion and to monitor the new media marketing dynamically will be the direction for further research.