Research On The Development Strategy Of Beijing Branch Of H Securities

The security industry in China is growing and reforming in an environment full of opportunities and challenges.Before 2012,most of the security companies' operating incomes rely on commission fees from branches throughout the country,which have independent legal qualification and are the front-line business in the industry.After 30 years of ups and downs,the Chinese security industry has developed from pure interest pursuing and risk ignoring into strengthen supervision,stable operation and opportunity seeking from the reform and innovation nowadays.H Security Co.,Ltd.Beijing branch is a newly founded regional branch.However,facing with current situation,the branch requires a large amount of time and cost to accumulate transaction asset by adapting traditional strategy and operating model.It's more and more difficult to reach balance of payments and solve the problem of survival and development.The way to solve current problems is to accurately grasp the market trends and establish reasonable strategies.It's critical to be open-minded and innovative.Therefore,systematically conduct a research of H Security Beijing branch has a constructive meaning based on current industry background.Based on relevant theories,this dissertation,firstly,comprehensively introduces the security industry background,the outside and inside environment of the Beijing branch.Then,conduct a deep analysis on the current development situation of branches in the security industry,the competition and the business convergence between the Beijing branch and other companies in the same industry,the lack of department cooperation,the gap between mechanism and market and other factors restrict the development of branches in the security industry.Based on analysis,this dissertation concludes that in order to become a diverse and systematic security industry branch,H Security Beijing branch should focus its advantageous resources on innovative capital management business,investment banking to strengthen the development of traditional brokerage.Finally,this dissertation promotes several measures and programme to solving practical problems.