Research On Evaluation Of The Soft Power Of Enterprise Culture For Baili Company

Enterprise culture is the soul of an enterprise.Only through the establishment of enterprise culture and the formation of soft power of enterprise culture can the enterprise's core competence be effectively strengthened and the strategic goal of the enterprise be achieved.Since the reform of power system in china,Baili company which was originally attached to the power grid enterprises,became completely independent and participated in market competition.To enhance the competitive advantage of Baili company through promotion of the enterprise culture of soft power,is an important and urgent problem.So,our study has important practical and important application value.Our research,based on enterprise culture and enterprise culture of soft power,with potential scientific theory as analysis tool,we constructed the evaluation culture model of Baili company in accordance with the elements of potential factors and the influence factor,and analyzed the company's establishment background,excavated existing problems about corporate culture of Baili company,then put forward the advice about enhancing the soft power of culture of Baili company.The main results of our study are:First,we combed Baili company culture from the four aspects of spiritual culture,institutional culture,behavior culture and material culture,We pointed out that there are three aspects in the construction of corporate culture of baili company,such as paying attention to form,ignoring implementation,reflecting the will of employees and lack of integration of management and culture.Second,we took the potential science as the tool,established the soft power evaluation system of enterprise culture,summarized and analyzed the evaluation results.Third,we put forward four principles to enhance corporate culture soft power of Baili company,such as the matching principle,progressive principle,dynamic principle,fully inclusive and equitable principle.Fourth,from the establishment of new enterprise culture,creating a corporate culture information potential,We put forward some suggestions to promote the soft culture power of Baili company.