Production Strategy Establishment And Implement Of Hexathos Co.,Ltd

Production strategy is under the overall framework of enterprise management strategy,according to the enterprises selected the target market and product characteristics to construct the production system according to the guiding ideology,and in the guiding thought of a series of decision-making plan,content and procedures aimed at the production activities to achieve the enterprise’s overall business objectives.The scientific and effective production strategy management is the enterprise foothold in the market,and obtains the long-term competitive advantage solid foundation.This paper is established by Carnegie Mellon University Senior Corporate MBA program management game(game)as the background,in the study of Hexathos production strategy formulation and implementation.Article from the formulation of strategic production preconditions,strategy formulation,specific strategies and implementation,specific analysis of the production in the presence of fault and the related reasons,and according to to make strategic adjustments in an effort to gain and maintain Hexathos company competitive advantage.This paper firstly introduced the overview of Hexathos company;secondly introduces the related theories of strategic management of production;by Hexathos in 2014-2016 production strategic environment analysis,production strategy of internal and external factors that affect the understanding;making company in 2014-2016 students estate strategic objectives and the general,specific production strategy;finally,Hexathos implementation of high-end watches 2014-2016 specific production strategy,effect analysis and strategic adjustment are introduced.Find out problems existing in the process of establishing and implementing and adjust the production strategy.