Research On Production Strategy Establishment And Implement Of Hexathos Co.,ltd

Production strategy is under the framework of the enterprise management strategy,according to the selected target market and product characteristics to construct its production system as the guiding ideology,and a series of decision plan under this guiding ideology,contents and procedures,through the production activities to achieve the overall business objectives of the enterprise.Scientific and effective production is the enterprise strategic management based on the market,and get a solid foundation for the long-term competitive advantage.This paper based on the United States Carnegie Mellon University,senior Management Business Administration courses of Management Game(the Game)Management as the background,research of Hexathos production strategy formulation and implementation under the backgroundThis article adopts the method of combining quantitative and qualitative analysis,in reference to the production based on the theory of strategic management,first of all analysed which affect production strategy development of macro environment,industry environment and internal environment and the competitor analysis,and make SWOT analysis conclusions.Secondly according to the SWOT analysis summarizes the enterprise's facing,including the opportunities and challenges,advantages and disadvantages,so that to formulate suitable the development the production strategic target of the Hexathos company from 2014 to 2016,according to the result of the annual production operation and timely adjustment the srtategy,as well as the production analysis of the implementation and effect of a three-year strategy,and comparing competitors effect,and effect of comprehensive evaluation of the production operation,etc.Thus summarized the gain and loss as well as to develop and implement strategic risks and measures which need to guarantee,etc.This paper expounds the production of strategic management theory,including the connotation,characteristic,function and related management process,etc.;This paper introduces the general situation of Hexathos company at the same time,as well as the company's products and the development history,enterprise's core culture definition,etc.;Focus on production management and implementation of the strategy,including how to at the request of the company strategy and business strategy to develop production strategy,production targets,and how to start production and operating activities,summarize experience and lessons,etc.Paper details the company at the same time through the difference between the net present value method to choose the suitable site,how to carry on the production capacity according to market feedback and inventory investment,implement effective investment in research and development costs,in turn,affect the quality of the product effect,through the pay for the green environmental protection and enhance the level of product green value and pay for the effective production consultation,gradually reduce unit production costs,and inventory management and transportation and so on the production elements of strategy formulation and implementation.