The Problems And Countermeasures On Cross-border E-commerce Of China

Cross-border e-business in China is estimated to reach 6.5 trillion RMB(US$1.02 trillion)in 2016,with an increase of 30%growth rate and 20%in the ratio of China’s total import and export trade,according to Chinese Ministry of Commerce(MOC).It boosted the exports of small and medium-sized enterprises and played a positive role in job creation.At present,more than 200,000 companies are running cross-border e-commerce businesses in China via 5,000-plus e-commerce platforms.Take apparel products for instance,nearly 40%of apparel products sold in the US are imported from China.In the US apparel counts for only 3%of the total B2B e-commerce.On the other hand,with the tendency that Chinese consumers have a increasing demand for foreign goods over the years,and many buy these via overseas online shopping platforms or through purchasing agents.The China E-Commerce Research Center(CECRC)predicted the number of China’s haitao shoppers to increase from 18 million in 2014 to 35.6 million by 2018,with the amount spent growing from 150 billion(RMB)in 2014 to 1 trillion(RMB)in 2018.Using the figures given above,it can be easily seen that cross-border e-commerce is being fast forwarded at an unprecedented speed under the rapid development of internet technology and domestic e-commerce.It’s incomparable flexibility and low cost served as a big plus on bringing up tremendous challenges and immeasurable opportunities to the traditional international trade at the same time.Therefore,study and discussion on cross border e-commerce has grown to be a fascinating topic in the field of trade and academic research both internationally and domestically.Under such circumstances,based on the comparative advantage theory and other economic theories,this paper analyzes the problems existing in the four main aspects of payment,logistics,taxation and legal system of China’s cross-border e-commerce.The status quo of the development and research of the global and domestic e-commerce and it’s mutual comparison have been summarized after a large number of relevant literatures,research reports had been studied,combined with the reality of trade practice,the modification has been made finally.The hope is to find some existing problems,and actively explore the possible optimal solutions in order to better promote the prosperity and development of cross-border e-commerce in our country.