A Research On Responding The Uncertainty Of Entrepreneurial Context Based On Constructivism

With the advance of innovation and entrepreneurship practice,China realizes the power of innovative wisdom in the new development,and emphasizes concentrating the wisdom of billions of people to create a new situation and realize a new goal of"wisdom in China".Therefore,with the response of the policy and the intensify of entrepreneurial and innovative consciousness,"popular entrepreneurship and innovation" has become a shining beacon of the economic development of China and led a new economic tide of the times.All the entrepreneurial activities are carried out in the specific entrepreneurial context,and entrepreneurial context possesses many key characteristics.Compared with the general organization context,entrepreneurial context is unique in uncertainty and dynamic,the diversity and heterogeneity of task,time and resource constraints.Uncertainty in the characteristics of the business situation,is not only the objective reality faced with the entrepreneurship practice,but also the nature of the entrepreneurial context,and has vital impacts on entrepreneurs and entrepreneurial activities at the same time.Entrepreneurs should not only predict the uncertainty of the entrepreneurial context to reduce the loss caused by the uncertainty,but also control the uncertainty,identify viable entrepreneurial opportunities in the uncertainty,which plays a critical role in the success of entrepreneurial activities.The main research content of the thesis is as follows.First,the thesis summarized the theories of entrepreneurial context based on the previous researches,and crystallized the insufficiency and progress in current research to determine the topic of the thesis.Second,under the guidance of the theories of constructivism and uncertainty,the thesis applied the theory of constructivism to the research on the producing reasons and responding mechanism of the uncertainty of entrepreneurial context,and carried on the case study design,information collecting and sorting,and refined valuable content.Third,the thesis explored the producing reasons and responding mechanism of the uncertainty of entrepreneurial context through the analysis of the cases.In the process of research,seven propositions are presented to reveal the producing reasons and responding mechanism of the uncertainty of entrepreneurial context,and then the research model of the thesis is presented according to the propositions.Finally,the thesis summarizes the whole content,and puts forward the research conclusions,entrepreneurship inspirations,research deficiencies and prospects.Based on the previous researches on the characteristics of entrepreneurial context,the thesis tried to research on the uncertainty of entrepreneurial context in itself,and divided the uncertainty into subjective factors and objective factors respectively from the two perspectives of entrepreneur and entrepreneurial resource.Based on the perspective of constructivism,the thesis analyzed the producing reasons of the certainty through the introduction and discussion of the concept of entrepreneurial structure,namely entrepreneurial knowledge produced the uncertainty of subjective factors,and entrepreneurial resource produced the uncertainty of objective factors.To sum up,entrepreneurial structure produced the uncertainty of entrepreneurial context.Under the guidance of the theory constructivism,entrepreneurs can construct new entrepreneurial structure to reduce the uncertainty through entrepreneurial cognition construction constructing new entrepreneurial knowledge and entrepreneurial resource construction constructing new entrepreneurial resource.Therefore,it is concluded that the entrepreneurial behavior of constructivism can respond the uncertainty of entrepreneurial context.