Study On The Diamond Model "Taobao Of Ping Le Village" Based On Competitive Advantage

With the maturity of network information technology,Internet sales,shopping has become a growth and basic business behavior.Some rural areas in China began to sell the local characteristic products through the Taobao platform,and explored the Internet "+" business model of traditional industries.Ali Institute released the " Taobao Village Research report(2016)" shows that China " Taobao Village " number reached 1311,creating 840,000 jobs.This undoubtedly provides a new idea for the rural poverty alleviation in the new period,and the government has issued a series of supporting policies,hoping to create " Taobao Village ".This paper studies the formation and construction of Pingle "Taobao Village" and provides theoretical and practical guidance for better construction of "Amoy Bao Cun Shang"This paper first introduces the background of the topic,research methods and the structure of the paper,followed by the relevant theoretical discussion and literature review,mainly introduced the rural e-commerce industry cluster " Taobao Village " theoretical basis,discussed its internal evolution mechanism and law,master and apprentice to find to maintain "Taobao Village" competitive advantage of the feasible theory and countermeasures.In the course of theoretical research,it was found that "Amoy Bao Cun Shang" from the outside is a village as a unit of geographical aggregation phenomenon,from the internal view is the traditional agriculture industry in the modern Internet environment formed a new rural e-commerce cluster,its interior is not only the traditional industry and the internet factors of a single superposition,but also related to the production factors inside the industry,Demand condition,support industry,enterprise organization strategic Competition,government behavior,opportunity and so on a series of changes and interaction.By combing the development of peony painting industry,using the theory of "diamond model" to analyze the various elements of " Taobao Village ",the paper has formed the Ping Le of " Taobao Village " for the future development of the six elements from production elements to government behavior.Using "Diamond Model" to Pingle " Taobao Village " case analysis found that the traditional industry to join the internet factors formed by the new E-commerce industry cluster,the internal elements of the interaction more frequent,internal innovation capacity enhanced." Taobao Village " the establishment and maintenance of competitive advantage,government behavior has become increasingly important.