| The "three rural " is crucial to the county economic development,especially the rural finance as an important part of the county economy.Agriculture related finance is beneficial to speed up the development of "three rural",create a good environment for the rural economy and create more economic benefits for the farmers.As an important part of the new rural construction,it is beneficial to promote the development of urbanization and promote the development of agriculture in the direction of modernization.In the fifth Plenary Session of the 18 th CPC Central Committee,the party proposed to strengthen financial services to small and medium enterprises,rural areas,especially in poor areas,speed up the speed of rural reform,and set up a number of policies for the "three rural" in China to create a good environment for development,so that financial institutions to provide funds for the "three rural".At present,it is an important part of the country's recent financial work to guide the finance to go to the reality and to serve the real economy with the principle of returning to the source and optimizing the structure.The financial services of Pratt and whiten,green finance,and financial services for small and micro enterprises,"three rural" and remote areas will give direction suggestions for the development of future banking business.This paper mainly analyzes the important role played by city commercial banks in the process of innovation and development of agriculture related financial services.At present,there is a lot of space for development in the field of agriculture and finance.The commercial banks will sink the business,and the development of agriculture related business is beneficial to the improvement of the core competitiveness of commercial banks and the development of the rural financial market.In this paper,the research methods of literature induction,case analysis and comprehensive evaluation are discussed from six parts.The first part is the introduction,focusing on the background and significance,research methods and research status at home and abroad.The second part is the related theory analysis of agriculture related to agriculture,the chapter mainly introduces the concept and theoretical basis of rural finance,agriculture related finance and financial innovation,and analyzes the necessity and significance of commercial banks to carry out agricultural and financial business.The third part is the current situation,concrete practice and effectiveness,typical case analysis and problem analysis part of the banking and financial services of Tai'an bank.From the basic situation of the agriculture and finance of Tai'an bank,this paper introduces the general situation of Tai'an bank,the concept of financial services and the development of theagriculture related business,and makes a specific analysis on the basis of several typical cases.This paper summarizes the problems and causes of financial services related to agriculture in Tai'an bank.The fourth part is the SWOT analysis of the innovation of Tai'an bank's rural financial services.This part mainly analyzes the advantages,disadvantages,opportunities and challenges in the innovation process of the agricultural and financial services of Tai'an bank,and makes a thorough and thorough analysis on the four aspects of the advantages,disadvantages,opportunities and challenges in the process of agricultural and financial services innovation of Tai'an bank.It will continue to give full play to the advantages,reverse the inferiority and meet the opportunity for the innovation of the agricultural and financial services of Tai'an bank.Meet and challenge the direction.The fifth part designs the innovation of Tai'an bank's agricultural and financial services,and explores the principles,contents and modes of the innovation of Tai'an bank's agricultural and financial services.The sixth part is the conclusion and policy recommendations,summarizing the full text and putting forward corresponding policy recommendations. |
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