Business Model Based On Value Chain Perspective To Corporate Performance Impact Study

In recent years,the rapid development of the Internet economy has made the business model a hot topic in the academic and business circles.How to build an excellent business model and enhance the competitiveness of enterprises has become a new hot topic.Most of the current business models still focus on new industries such as the Internet,but few studies on traditional industries.At present,the consumption of residents in China is in the stage of upgrading,which has changed from the past to the food industry in our country.As one of the eight branches of the food industry in our country,the food industry is meeting the cost of urban and rural residents in our country,improving the living standard and ensuring food of the residents.Product safety plays a very important role.Therefore,it is of great practical significance to study and discuss the influence of business model on the performance of food manufacturing enterprises,to innovate the business model of the food manufacturing enterprises,to adapt to the upgrading of consumption,to guarantee the safety of food and to improve the performance of their own.Based on the value chain perspective,61 listed food manufacturers in China are selected as the research object.The purpose of this study is to explore the influence of the business model of the food manufacturing enterprises on the enterprise performance,and to provide a reference for the change and innovation of the business model of the food manufacturing enterprises.The research ideas of the full text are as follows: first,it combs the influence of business model(connotation,constituent elements,classification),enterprise performance(evaluation system and index)and business model on enterprise performance.Secondly,on the basis of previous research,the meaning and components of business model are given based on the value chain,and the business model is divided.Four dimensions: value proposition,value creation,value transfer and value realization,and define the evaluation index of enterprise performance: profitability,operation ability and growth ability,so as to build the theoretical framework of the research on the relationship between business model and enterprise performance in food manufacturing enterprises;again,the division system of business model is clear.After that,we choose the targeted index to use cluster analysis to divide the listed companies of food manufacturing into four categories;the four types of business models are used to study the impact on the enterprise performance by single factor analysis of variance.Finally,we use factor analysis to analyze and evaluate the advantages and disadvantages of the four business models and put forward some suggestions for China's food manufacturing enterprises.The results show that: firstly,in general,the business model of the food manufacturing enterprises has a significant impact on the enterprise performance,in which the total asset reward rate,the net interest rate,the cost rate,the total assets turnover,the turnover rate of the current assets,the growth rate of operating income and the growth rate of operating profit are significantly influenced by the business model.There is no significant effect on the turnover rate of goods and the growth rate of earnings per share;second,the fourth types of business models are better than the other three business models in general.The fourth types of business models have the best performance in the comprehensive score,the average overall score is greater than zero,the worst is the first type of business model,and third,the different business models are in the performance cause.The performance of the fourth types of business models is the best,the second business model is the best in profitability,and the first type of business model is the best in the growth ability.The innovation of this article is: first,it is the innovation of the research object.This article selects the food manufacturing industry of the traditional industry,which is different from the previous research on the selection of Internet and other emerging industries.The second is the innovation of the research perspective,which combines the activities of the food manufacturing enterprises in the value chain with the components of the business model to form the classification basis for the business model of the food manufacturing enterprises.