Research On Customer Relationship Management Of TH' Electromechanical Products

In the modern changing market environment,electromechanical industry,as the foundation and the core of the national economic development,mechanical and electrical industry ushered in the industry for the development of an opportunity is faced with more severe challenges,mature and saturated domestic market and foreign market development,make mechanical and electrical industry to rethink the company's business development.However,the status of CRM in the development of enterprises has been gradually highlighted,and more and more scholars have realized that the management and maintenance of customer relations play an important role in the long-term development of the enterprise.Based on the famous company TH as an example,considering the problems in the development process of TH,from the perspective of customer relationship management,combining with the current mechanical and electrical industry development situation to expound and analyze the related problems.Then from the theory of customer relationship management,this paper come to the characteristics of the key influence factors of customer satisfaction,and put forward the idea that the transition from the customer relationship maintenance to customer relationship marketing is of great significance for the company's long-term development.Finally this paper put forward suggestions to improve customer relationship management through customer relationship management system innovation,customer resource of layered management,employee orientation customer resource management,product innovation driving the innovation of the customer relationship management of electromechanical industry.The research results of this paper can provide some reference for the improvement of current customer relationship management in electromechanical industry.