Agricultural Product Marketing Model And Environmental Analysis Under The New Situation

This article through to the Shanxi agricultural materials chain co.,LTD.LiMin in production practice,summed up a set of relying on county rural tertiary service system set up agricultural materials agricultural chain marketing model study found that mainly exist the following problems:(1)before realize large-scale agricultural products marketing channel is not smooth;(2)Poor new market capacity in developing agricultural products,poor publicity and promotion;(3)The marketing of agricultural products and agricultural products are two fields,attracting and managing talents has challenges.(4)Current thinking mode of farm-owned people is limited in the exploration of Internet + marketing mode.Combining with farmers and service enterprise demand for related marketing mode of agricultural products,agricultural materials enterprise service marketing present situation investigation research in China,according to the situation of agricultural materials company service for farmers in the region,using the method of field survey,questionnaire survey to obtain data,and through the SWOT analysis method to the industrial environment has carried on the qualitative analysis,using analytic hierarchy process(AHP and four points of IPA chart analysis methods such as mathematical model of related processing after the quantitative analysis,vector quantization impact factor in agricultural economics and modern enterprise management and other related theory under the guidance of thinking,The feasibility and success of the application of new agricultural products marketing model are expounded.In Shaanxi province by the LiMin company marketing mode of practice and study and give us some important enlightenment.Agricultural circulation itself contains two closely linked aspects: the circulation of agricultural products and the circulation of agricultural and sideline products.The particularity of the agricultural capital industry itself determines that the three aspects of agricultural capital sales,agricultural technical services and agricultural product sales(agricultural product quality traceability system)can only be mutually guaranteed through systematic and comprehensive consideration.Through the circulation of agricultural capital funds for double chain,agricultural supplies,agricultural and sideline double "mode of operation,from a new Angle of view to explore a new mode of marketing of agricultural products,can continue to solve effectively the agricultural extension service last mile supplies of agricultural products and healthy city.