Research On Network Marketing Strategy Of China Automibile Industry

Auto industry is playing more and more important role in the development of modern society, it is not only the country as a pillar industry, and also became a mission in the development of a comprehensive national strength and scientific and technological strength, an important benchmark. In recent years, with the development of the Chinese economy, car sales increased rapidly every year, car brands in the world, has seen China’s vast market, stepping up on the opening up of the Chinese market. Whether domestic auto brands, or foreign car brands, in addition to their performance, appearance, and quality of the products has been innovating in addition to increasingly fierce competition in the market. Traditional automobile marketing models Agency, franchising and brand franchised auto shop and Motor City, there are advantages and disadvantages to these traditional marketing models. With the development of automobile market, automotive Internet marketing this emerging marketing pattern of traditional marketing models produce a great impact, automotive Internet marketing in terms of marketing channels, sales practices, the dissemination of information have shown advantages not available in traditional automobile marketing mode. Car broke the traditional model of marketing channel network marketing, automakers who use the Internet to bypass middlemen and directly contacts customers, thereby enabling greatly shortened marketing channels, reduce costs, help enterprise marketing channel control. Furthermore, through network marketing business customers with the pre-sale, sale, after-sale each link provides a lot of information and a range of services, which also provide support for the enterprise to realize full channel marketing management.Competition will focus more for cars of the future performance of marketing competition, control of marketing channel is the control of the end-consumer market. This main introduced has car industry network marketing related of concept and theory, in introduced integration marketing, and reputation marketing, and relationship marketing, and experience marketing and wet marketing of based Shang, combines my car industry market marketing of status and the features on my of car industry network marketing of environment do a from within to outside of analysis, combines specific of network marketing situation, described has based on social network marketing of car network marketing policy, and combines specific enterprise Changan Mazda4S shop, Proposed automotive Internet marketing strategies based on social networks.