Tianshan Aluminum Power Plant Research On The Implementation Of Cost Leadership Strategy

Electric power industry as a special industry,related to the national economy and people's livelihood,is the government's strict management,in the past by natural monopoly,Now,with the development of new energy,such as wind power and photovoltaic solar energy,and the development of large enterprise group's power plant,and the rise of micro-grid,this situation has been broken,the power industry competition is emerging.in the past,because the national monopoly brings to the electric power enterprise management shortcomings,mainly reflected in: it is because of monopoly,enterprise competition consciousness is not strong,extensive management,cost management consciousness is not strong,lack of motivation to improve services and improve the quality;second,cost status does not constitute a price factors,countries through the form of subsidies,the electric power enterprise only to supply power consumption house services.In recent years,with the depth of electric power system reform,the competition mechanism of the electric power industry is bound to form,now,china is formed to break the monopoly and introducing competition,improve efficiency,improve the electricity price mechanism,fair competition,open and orderly and healthy development of the electric power market system..In the market competition situation,the further deepening of the economic structure adjustment today,tianshan aluminum self-provided power plant as a unit of tianshan aluminum,and how to face huge changes in power management environment,How to gain an advantage in market competition is a subject that the company must face.Strategy is a system of strategic vision,goals,organization,resources and business.The cost leadership strategy is the competition strategy that the company is implementing.This paper takes tianshan aluminum power plant as the research object,according to the theory of enterprise strategic management and the personal understanding of management knowledge.This paper starts from the strategic,competitive strategy,cost leadership strategy,competitive advantage,market structure,market mechanism,industry analysis of five forces model,benchmarking management and other basic theories.Analyzing industry development present situation,the perspective industry development trend,combined with the self-provided power plant of tianshan aluminum the necessity of implementing cost leadership strategy,cost leadership strategy of competitive advantage,but in the process of implementing cost leadership strategy also exist some problems.How to evaluate the cost leadership strategy of tianshan aluminum power plant and the problems existing in the implementation of the corrective strategy,and the prospect of the company's future development under the guidance of cost leadership strategy.I hope that through the study of self-provided power plant of tianshan aluminum cost leading strategy,management of thermal power enterprises to improve management play a role,enterprise development to provide reference for other aluminum electrical integration and the reference data.