Research On The Low-cost Strategy In Chongqing Jiu Long Power Co.,LTD

The environment of state-owned power plants has changed due to the new successful reform of electricity system. Two actions, separating net form plants and biding for net, have put into force, which mark the opening of electricity area and the setting up of the market of power. There will be an intense competition among the power enterprises as a result of the break of monopoly. It is of great importance for us to analyses the situation and study the business competition strategy of power plants, because there will be a great impact on the state-owned power plants from the changed environment. By case analysis of performing low cost strategy,this article explores how a generation. Enterprise constructs core competition superiority facing intensive competition. Due to Power industry, monopoly for long time,Power Plant operation is restricted by Planning economy. At the Present time,reform of electric power only moves to generation side, but grid, distribution, and sales market have not been in place,so this case analysis is a trial in an effort to current market environment,and the focus on construction and from construction to operation,especially the later emphasizes on the forehand thought. Nevertheless as electric power reform moves on, analysis and forehand though of the article has certain instructive significance to improve power electricity market.