Based On Brand Asset Valuator Model Of The Yellow Crane Tower Of Brand Assets Promotion Research

Brand equity is the basis of competitive advantage and long-term profits,whichinteracts relation with the enterprise operation and development.In the context of domestic cigarette brand becoming bigger and stronger,as a key brand,the diagnosis of the yellow crane tower's market performance and brand position is advantageous to itsclear brand asset management objectives,to maximize the brand assets.To review and study systematically the brand equity andbrand equity model at home and abroad,the author focuses on the BAV model by giving her own opinion.It selects the Yellow Crane Tower cigarette of Hubei China Tobacco Industry Co.,Ltd as studying object by literature method,market research,in-depth interviews and other research methods.The paper chosesCHUNGHWA,Yunyan,Liqun,Changbaishan,Yellow Crane Tower as main competitor analysis,which are demonstrated bybrand strength,product strength,communication,management,strategic attention.Use the brand evaluation method based on market and consumers' point of view to evaluate the brand status diagnosis of Yellow Crane Tower cigarette actually.According to the results,the author put forward targetedadvice that can be used for improving Yellow crane tower brand assets advice,which could judge the yellow crane tower brand management direction in the future...