Study On The Strategy Of KD Food Feeding Rabbit Industry Company

Since 2004,China resumed rabbit product exports to Europe,rabbit industry as one of type of green economy began to recover fully.Qingdao KD food company as one of China's agricultural leading enterprises,The feeding rabbit food company as one of subsidiaries of KD is the most important core part,which of export share accounts for the rabbit meat products from 60% to 70% of the total,the total export in 2014 had exceeded 5000 tons,breeding scale had broken through 6 million,slaughter scale had reached 10 million,export revenues accounted for over 60% of the total income,and belongs to typical extroversion enterprise.To achieve long lasting development,the enterprise needs to develop a feasible development strategy,which is KD food feeding rabbit industry company must improve efficiency to resolute the problem.Based on the investigation and research for developing feature of KD food company,the rabbit industrial development trend,the market of rabbit product sales,the effects of the dynamic changes of the market of rabbit product sales,the incentive degree of industry competition,the enterprise's ability to allocate resources,the enterprise facing potential opportunities and threats and the advantages and disadvantages of the enterprise were analyzed with tools such as SWOT and porter five model analysis method.The conclusion was that the KD feeding rabbit food company should expand quickly the scale of breeding,speed up the regional industry development through the whole industry chain,keep the stable product export,increase the domestic market share,increase the associated parts with core business,strengthen the personnel training and talent selection with enterprise culture propaganda and promote the brand strategy.In addition,another conclusion was obtained by Boston matrix method,which was that the business about feeding rabbit(for cash cow business),feed,food and selection breeding(Venus)were the core business and enhanced market competitiveness of the enterprise.The final conclusion was that low cost leading strategy used in the core business and centralized strategy used in the associated business were conductive to KD food feeding rabbit company development,which was obtained by analysis of the market competitive ability of the core business based on the research of the whole feeding rabbit industry chain.Finally,according to the enterprise development strategies,the security measure were put forward for,including organization structure,implementation steps,specific plan,management and control measures,and function guarantee plan.