JS Wealth Marketing Strategy Reserach

After the reform and opening up,the development of the national economy has created a number of people who have become rich before,and the personal wealth management business has also ushered in the opportunities of great development.Although the wealth management business has received extensive attention and the research of the scholar system,the research on the third party financial companies is relatively small.Most of the research is focused on the traditional bank financing and the third party financial management.It is very important for third party finance companies how to break through the wealth management market,how to break through the good marketing strategy in the homogeneity of the products and how to learn and apply the advanced marketing strategy in the homogeneity of the products.By studying the wealth marketing strategy of the third party financial company JS,this paper will provide some references for a large number of third party financial companies based on sales.This paper first introduces the development process and research status of third party financial companies in China.Under the new historical situation,third party finance companies face both great opportunities and huge challenges.In this paper,the macro environment before the JS wealth is analyzed in four aspects by using PEST theory,and the wealth of the JS is made through the wealth of the wealth.This successful case is introduced in many aspects such as marketing model,product system and product strategy.At the same time,it analyzes the development status of third party finance companies at home and abroad,compares the similarities and differences between JS wealth and industry competitors in product and marketing strategies,further analyzes the market environment of JS wealth,and puts forward J S wealth is at present in the marketing process,and then uses the five force model to analyze the macro environment of the wealth of JS,and analyzes the microenvironment of JS wealth in the SWOT theory,and puts forward four possible marketing strategies according to the advantages and disadvantages of the wealth of JS and the opportunities and challenges facing the industry.At the same time,drawing on the marketing strategy of other companies for personal financial products,using the STP market positioning theory in marketing theory,customer selection and product positioning for JS wealth,on the basis of maintaining the good part of the current marketing strategy,we put forward the new market and new situation by using the reasonable theory of 4P marketing group.In the end,in order to ensure the smooth implementation of the marketing strategy of JS wealth,we give some new suggestions and suggestions from four aspects: product innovation,product operation,talent training and team building.It can be used for reference for the future marketing strategy selection of JS wealth.