Research Of The Development Countermeasures Of Y Securities Company’s Assets Management Business

Y Company is a small securities company,as one of the company’s most focused businesses,assets management experienced rapid development during 2015 to 2016,and accomplished the scale of more than 100 billion in peak period.However,since the beginning of 2017,the size of the company’s assets management business has begun to decline,and no sign of reversal has been appeared.By the end of 2017,its size had fallen by nearly half compared to the peak time,and the income generated by this business also showed a substantial decline.What difficulties Y Company’s assets management business encountered,and what countermeasures it should choose for the development of assets management in 2018 is the subject of this thesis.Firstly,this thesis makes a comprehensive analysis of the status of Y Securities Company’s assets management business through reviewing its annual report and the business’ historical data-including current business model,the development level of various kinds of business,and income situation-and finds out the problems in the progress of the business.Secondly,this thesis finds out the cause of the bottleneck of Y Company’s assets management business through the study of the development history of the whole assets management industry,including banks,trusts,fund subsidiaries,and of the changing trends of regulatory administration in different periods,as well as through the combination with the universality and particularity of Y Securities Company’s assets management in bigger environment.Finally,based on the preceding research on the development of the assets management business of Y Securities Company,the paper sums up and concludes using the SWOT analysis,and lists the advantages and disadvantages of the company’s assets management,and the opportunities and threats brought by the external environment,then forms four types of alternative strategies by matching and composing the "strengths”,"weaknesses”,“opportunities" and "threats",and puts forward specific counterplans and proposals for the company’s future assets management business: to comply with the regulatory tendencies,to return to the origin of the assets management by eliminating the channel business,to focus on the active management by abandoning weaker businesses.By field investigation and information collection,in organizing the current situation of the business,the writer realized that the company has reached a crucial time to make changes.Through the research of the internal and external factors that the company’s assets management business is confronted with,the writer proposed feasible suggestions from the practical point of view and would hope that these suggestions could play positive role in Y Company’s business transition,in the meantime,be significantly referential to small securities companies whose scales are just closed to Y Securities Company when they are choosing prospective directions of assets management business.