Research On Mechanism And Mechanism Of Coordinated Evolution Of Technological Innovation And Marketing Innovation In Equipment Manufacturing Industry

Manufacturing is the foundation of a strong country and the foundation of a rich country.The real world power is inseparable from strong manufacturing support.With the continuous development of the world economy,high-end equipment manufacturing has become the commanding heights of international competition.Achieving the coordination of technological innovation and marketing innovation in the equipment manufacturing industry will greatly enhance the innovation performance of the company.It will promote China's equipment manufacturing industry to become stronger and realize the national strategy of ?Made in China 2025?.First,on the basis of reading domestic and foreign research results and on-the-spot investigations,the factors affecting the synergy between technological innovation and marketing innovation in equipment manufacturing are analyzed and divided into three levels: individual,organization,and environment.Principal component analysis is used to extract the main factors of each level,and then the factors are divided according to input and output perspectives,which lays the foundation for subsequent evaluation.Secondly,based on the index system,using the composite DEA method,the status quo of the equipment manufacturing industry in 31 provinces,cities,and autonomous regions in China was evaluated.Identify the advantages and deficiencies of each region in the collaborative elements of technological innovation and marketing innovation in equipment manufacturing.Thirdly,the system dynamics method is used to analyze the synergy between technological innovation and marketing innovation in China's equipment manufacturing industry.Using the Vensim system modeling tool,a causality diagram of innovative collaborative output levels was designed and system flow diagrams were established.Then,the functional relationship between variables was determined,and the dynamic equations of the collaborative output-level system for equipment manufacturing were constructed and tested for validity.Finally,through the sensitivity analysis of the path of the system,the key factors affecting the collaborative output level of innovation in the equipment manufacturing industry in different life cycles are identified.Then put forward the countermeasures and suggestions for improving the collaborative output level of technological innovation and marketing innovation in China's equipment manufacturing industry.