| With the development of mobile internet and smart phone,the e-commerce in our country has made a great progress,and penetrated to every aspect of the traditional industry and changed the life and behavior of the consumers,as well as the term of trade between the enterprises.Within all these changes,the B2 B e-commerce attracted more attention because of the huge scale and concentrated customers.I-research predicted the revenue income of B2 B e-commerce among the small business in China would keep on growing with the rate beyond 20%,so the total revenue would be almost 54 billion RMB in 2018.Food ingredients e-commerce is an emerging market which derived from traditional agriculture products supply chain and B2 B e-commerce,and is considered as the last blue ocean in e-commerce.However,this market is still in its initial phase,the business mode has a high degree of homogenization,and the penetrate rate to the industry is still very low.Firstly,this paper analyzes the current status of catering industry,agriculture product chain and the development history of food ingredients e-commerce delivery,describes the huge market of food ingredients delivery and the appeal to optimize the food ingredients supply chain,and introduces the study object and the purpose of this article.Then this paper clarifies the concept of e-commerce and the method of business mode,sum up the 4 theories of financial,trade,organization and value creation,combines the current study of business mode domestic and abroad briefly,and summarizes six key factors of value creation theory: enterprise positioning,production system,key resource capability,profit model,cash flow structure and enterprise value.Then this paper introduces the present situation and business modes of B2 B e-commerce on food ingredients,analyses and compares the two business modes,briefly introduces the development of the core enterprises,forecasts the development trend of the industry.Finally based on the theory of business model,trade cost,supply chain consolidation,channel function and integration and product layer modeling,this paper analyses MeiCai’s business model comprehensively,and gives suggestion on enterprise’s position,business system setting up,key resources and capability enhancement,profit model design and cash flow structure optimization.This paper considers that MeiCai should be transformed to a professional catering food ingredients procurement and service organization,consolidate supply chain,integrate channel,and finally implement business flow,commodity flow,information flow,cash flow,promotion flow work seamlessly.This paper unveils that with the perfection of market economic system,the wave of “Internet plus” will continue,the potential of food ingredients B2 B e-commerce is great,but the sub sequential industry structure adjustment and consolidation should be strengthened,the related enterprises need the transformation from low level trade maker to a professional food ingredients procurement and delivery organization for the purpose of completing the buildup of the ecosystem and value network,achieving the profit maximization of the stakeholders.Meanwhile,during the early stage and the future development of this industry,the company should optimize and adjust business mode to adopt the trend of the industry,based on the customer’s detailed requirements and promotion,plan the future,think ahead and adopt the change,so the company can occupy a good position within the new competition.This paper hopes to give some inspiration and reference to the food ingredients B2 B players by summarizing the industry and the comprehensive study of the leading company MeiCai,and it also hopes to keep the industry developing healthily with energetic innovation and to change the backward situation of farm products supply chain practically via all the market participants’ efforts and guidance. |
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