Research On Strategic Transformation Of Tian Jin Foreign Trade Corporation

In the beginning of 80 s,the global economic integration is the trend of rapid development,the development situation is good,but also led to the rapid development of other industries,such as information technology and the Internet as well as the market cooperation,economic integration of countries through common progress and common development.At present,China is opening up to the outside market,introducing new elements and new system,promoting the development of domestic industry and improving service quality,so as to accelerate the development speed of our country.Tianjin Foreign Trade Corporation is a comprehensive trading company,business strategy in large and medium-sized enterprises as the main service object,to the line of business as the theme of the enterprise,the rapid changes in the market today are facing enormous difficulties of development,therefore the enterprise strategic transformation imperative.Taking the strategic transformation of Tianjin Foreign Trade Corporation as the research object,this paper summarizes the theoretical basis and implementation measures of the strategic transformation of the Tianjin Foreign Trade Corporation in accordance with the actual situation of the market,so that the enterprise can face the long-term and stable development of the complex operating environment.This article is based on the summary of the theory of theory,the analysis of the environment and the selection of the environment.Strategy implementation strategy protection measures as a research idea,put forward a strategic transformation plan for Tianjin Foreign Trade Corporation.The conclusion of this paper: Tianjin Foreign Trade Corporation,based on the SWOT analysis of their own,the transformation strategy aims to help small and micro enterprises to enter the international market,through differentiated competition,to carry out foreign trade consultation,exhibition and training,so that small and micro enterprises to learn more about the international market.The analysis process and strategic choice of the transformation strategy of Tianjin Foreign Trade Corporation have a certain reference for similar enterprises.