Study On The Core Competitiveness Of The Retail Market Of Oil Product Oil In Honghe Prefecture

In the current refined oil retail market competition,market globalization,customer demand,change the normalization have become the basic characteristics of modern retail enterprise of refined oil product market competition.The focus of the refined oil retail industry competition is no longer confined to the competition of profit,but the profit of all-round competition,market share,competition advantages and core competitiveness.The four part constitute a causal chain of oil products enterprises in modern society to participate in the competition,to maintain the long-term profitability must gain and continuously expand the market share,market share to maintain and expand depend on the finished oil sales enterprise competitive advantage,while the refined oil retail enterprises to maintain competitive advantage and innovation is the source of competition,enterprise core ability.As a part of constructing the core competitive ability,the domestic refined oil sales enterprises as soon as possible to build a scientific and effective management system of retail network,and in practice continue to be improved,to continuously improve business performance and competitiveness of the refined oil enterprise.In the oil industry chain,oil product sales is the last link is also one of the most important,is the key to realize the whole industry value chain is.Develop retail network,improve the retail market competitiveness is the expansion of enterprise scale,enterprise strength,the foundation and the key to maintain the sustainable development of the enterprises,is the refined oil retail market the main development strategy.Firstly,in the background and significance of Honghe Prefecture to find oil refined oil retail market competition strategy to study,and targeted research on some related connotation of Honghe Prefecture retail of refined oil and the concept of.Then targeted in Honghe Prefecture of refined oil retail competition environment to make a summary,described a detailed problem China oil needs to face in the retail aspect,and the necessity of promoting the Honghe Prefecture,refined oil retail competition ability,and the general implementation strategy of retail competition strategy in the China oil.To the oil in Honghe Prefecture region within the refined oil retail market competition as an example,in-depth study in the development of product oil retail competitiondevelopment history and present situation,as well as the size of the basis,Honghe Prefecture,refined oil retail market competition in-depth discussions,including Honghe Prefecture,refined oil production,sales area,sales strategy,competition situation.Put forward some opinions and suggestions on the development of the oil in Honghe Prefecture,refined oil retail market competition strategy.In the research process of petroleum in Honghe Prefecture refined oil retail market competition strategy,we find many worthy of reference in improving the competitive ability of the product oil retail experience and inspiration.