Research On The Development Strategy Of Ansteel Company Limited Large Factory

With the rapid development of China high-speed railway in recent years,which has been released the existing transport capacity and eased the contradiction between transportation capacity and traffic volume.Railway plays a strong supporting role in many aspects,such as promoting economic and social development,ensuring and improving people’s livelihood,formulating and implementing the national strategies.At the same time,many local governments are positively applying urban rail transit projects,working out urban rail transit maps,the National Development and Reform Commission has also accelerated the approval process.It is expected that more than one trillion yuan will be invested in China urban rail transit by 2020.The construction of high-speed railway and urban rail transit are bound to pull the demand in domestic rail steel.Chinese President Xi JinPing proposed the concept of"Silk Road Economic Belt"and"21^st-Century Maritime Silk Road"during his visit to Kazakhstan and Indonesia in 2013.A general layout"the Belt and Road initiative"was raised by the Central Leading Group on Financial and Economic Affairs at the eighth meeting in2014.The presentation of the strategic concept of"the Belt and Road initiative"is bound to deepen the regional economic cooperation and communications,which shows huge demand of the countries along the"the Belt and Road initiative"in the railway construction in the future and provides a good development opportunity of China’s rail products for"going out".The thesis took the Ansteel Company Limited Large Factory as the research object.Firstly,introduced the development of Ansteel Company Limited Large Factory.Secondly,evaluated the development status of Ansteel Company Limited Large Factory.Thirdly,analyzed the development problems and causes of Ansteel Company Limited Large Factory.Fourthly,analyzed the macro environment of Ansteel Company Limited Large Factory.Fifth,further analyzed Ansteel Company Limited Large Factory by methods of Potter’s Five Force Models.Sixth,analyzed the internal environment of Ansteel Company Limited Large Factory.Seventh,analyzed the competitive strategies of Ansteel Company Limited Large Factory by using SWOT（Superiority Weakness Opportunity Threats）methods.Eighth,selected the competitive strategies that suitable for the development of Ansteel Company Limited Large Factory.Ninth,formulated the development and implementation strategies of Ansteel Company Limited Large Factory.Tenth,matched the safeguards that suitable for the implementation strategies of Ansteel Company Limited Large Factory.