Research On New Tea Packaging Design Based On Interactive Experience

With the continuous development of the information age,traditional "Chinese tea" is gradually moving closer to "new tea".More and more young people begin to favor new tea,making tea become a fashionable item.As a result,"new tea" brands have mushroomed and it has become a "Chinese phenomenon" to stand in line for three or four hours to buy a tasty cup of tea.Such a phenomenon shows us that people's consumption concept is gradually shifting from material consumption to spiritual consumption.In the contemporary era of material abundance,people have more and more hierarchical needs for spiritual consumption.As a communication medium between products and consumers,the packaging is the silent salesman of products,so the quality of packaging design directly determines whether the effective communication with consumers.Understanding the change of consumers' psychological needs is the basis of design,so as to optimize the communication and interaction between packaging and consumers,and establish a special consumption experience for consumers,so as to finally meet consumers' needs and achieve the resonance of emotional experience.How to use the packaging design of interactive experience to satisfy consumers' emotional experience is a problem to be solved in the future packaging design.Based on how to use the interactive experience of modern tea packaging design to establish emotional experience for the consumer to research the main line,from the consumer psychological change to start with,first of all,through a variety of research of modern packaging design,it is concluded that the data were analyzed,and the conclusion appears some packaging in the existing shortcomings,points out the importance of packaging design consumer psychological demands;Secondly,from the perspective of consumers' emotional needs,it analyzes consumers' consumption needs and consumption experience process,as well as the characteristics of interactive experiential packaging.Furthermore,it analyzes the internal connection between interactive experience and new tea,and explains why they can be related from the perspective of emotional needs.Finally,the paper makes an in-depth analysis from three aspects: the design principle of the new tea packaging of the interactive experience,the manifestation of the new tea packaging of the interactive experience,and the interaction factors of the interactive experience tea packaging design,so as to lay a complete theoretical foundation for the design.Finally,based on the appeal of theoretical analysis,the structure of the visual image,packaging,usage,etc.,for the construction of an emotional experience in the design of interactive packaging method is analyzed and additional case specific interactive experience of modern tea packaging design method,complete the design practice,and in the design are verified through the practical results of the proposed method is feasible.Based on the concept of interactive experience design,to apply the concept of interactive tea packaging design,to create emotional experience is given priority to,better meet consumers'psychological needs,such a design on dimension levels to broaden the development of packaging design space,increase the communication between packaging design and consumer,let consumers be able to better understand the idea of stylist,create more business value for packaging design.