Research On Food Packaging Design With Interactive Experience

As the development of the national economy,food package is regarded as one of the most energetic and fastest-growing industries.While meeting the needs of human material,food package must take spiritual and cultural values into account.Interactive experience food packaging design is different in general,consumers realize information exchange and get emotional experience through interaction,which makes interactive experience food packaging design more emotional and cultural value.For this research,relying on the times,the author has effectively combed the status,fouces on features of interactive experience food packaging design under economic development,and conducts new explorations on process materials,structural forms and visual language from the perspective of user emotional.This paper proposes the application principle,method and value of interactive experience in food packaging design,analyzes the expressions systematicly,and elaborates on optimizing material function,expanding structure,and using visual language.This kind of design is developing by''fun,environmental protection,pleasant,beautiful,and recycle easily'',it helps to meet the consumers' emotional needs.Through deeply analysis the application rules,further reveal the advantages of interactive experiential design and its impact in food packaging design,it will make a comparative systematic theoretical reference.This paper is based on relevant literature and field research methods,will serve as a starting point for better consumers' emotional needs,through reviewing the current status,re-examining the food packaging design perspective of interactive design,and exploring how to combine humanistic care and new materials and technologies to provide more diversified,kindly design for interactive experiential food packaging design.Studying the interactive experiential food packaging design will help to enhance the brand image,better satisfy the emotional needs of today's consumers,and make the design more spiritual,creative and more humane.Above all,it plays a certain reference and inspiration for the research of domestic interactive experience food packaging design.Figure 31;Table 1;Reference 48.