Research On Emotional Design Of Female Cosmetics

In the design of many talent shows itself to Donald,Norman reflects on the level of psychology tells us a good design and to get rid of form and function,users will be attracted to the form,function for applause,but in the end it will be recognized only emotional resonance.This paper is focus on the emotional design of female cosmetics.Women have the nature of beauty,but also a perceptual animal,and thus many of the cutting hand party.Women will have a special feeling of cosmetics,in the face of a good cosmetic design,often produce strong emotional resonance.Women buy when there are different emotions in this,some people may be small when the adults in order to complete the make-up of the dream,some people in order to satisfy their girls heart,also some people to show their identity and status,some people may be impressed by the design behind the cosmetics the story.In short,women buy cosmetics,not only because of its use and function,in the production of impulse buying,the emotional resonance of the design is more important.In recent years,with the increasing enthusiasm of emotional design,many brands have emotional design as a magic weapon to increase their own advantages.For the cold functional needs gradually reduced,and more to pursue more emotional and emotional appeal.Many brands combine emotional design with their own brand to expand the influence of brand and enhance the competitive advantage.This topic is studied from the angle of psychology of women buy cosmetics for cosmetic design aesthetic emotion,emotional design will conduct in-depth inquiry and add the user experience the content display connotation of emotional design.The design of female cosmetics to extract concise and expressive visual image,is really the face of the user,the user needs as the core,inner emotion,introspective experience.Exploration and innovation focuses on the design practice of the article,is divided into five parts:the first chapter mainly introduces the research purpose,significance,background,research methods and the key to solve the problems;the second chapter summarizes the emotional design concept and forms;the third chapter content related to female cosmetics vision the image of emotional design based on the market situation was analyzed,through the actual investigation report,analysis of status quo and audience of women cosmetics market demand,so as to play a better role in emotional design;the fourth chapter combined with the actual,the existing"beauty pill" product visual image design research and positioning,to provide the basis for follow-up design;the fifth chapter is put into practice,visual image design will refine emotional elements of emotional design and use in pill beauty products,finally A summary of the full text is made.The innovation of this paper is to explore the meaning of emotional design of female cosmetics and emotional elements to convey through visual symbols and used the visual image design of the beauty of the pill,pill beauty before the lack of emotional design elements into the product design,design,function and emotional complement each other.This is not only the innovation of the brand and product visual image design,but also a kind of promotion to the emotional design.