Research On The Design Of Chinese Branded Cosmetic Packaging

The packaging design of the old-fashioned cosmetics has experienced the baptism of the years,contains profound traditional cultural connotations and unique visual image features,and has important historical status and research value.Under the current situation,although the "resurgence of domestic products," the storm ferocious,but the lack of innovation guided by domestics old makeup brand is facing "internal and external" situation,the packaging design is gradually fade or even disappear in people's field of vision and memory,Transition the success of a handful of old cosmetics packaging design.How to make old domestics cosmetics packaging design aesthetic trend in today's society,people and return to the consumer perspective,domestics old cosmetics packaging design moment to be the primary problem.This paper takes the macro-historical development of the old-fashioned cosmetics packaging design in the past 100 years as the research object,starting from the historical changes of packaging,the design of packaging,the decoration and design style of packaging design,and the challenges of designing the times and design innovations.The multi-dimensional research on the problems faced by the old-fashioned cosmetics packaging design.Firstly,this paper uses the method of vertical history division and analysis to explore the development history of the packaging of the old-fashioned cosmetics,and explore the historical process of its evolution,in order to clarify the development panorama of the old-fashioned cosmetics packaging in different historical contexts.Secondly,it analyzes the design pattern of the old-fashioned cosmetics packaging of domestic products,combines the image data and typical packaging cases of the old-fashioned cosmetics packaging in different periods,analyzes and combs its modeling structure characteristics and packaging materials and processes,and summarizes and summarizes the old-fashioned cosmetics packaging.The morphological characteristics of structure and function,material and process,in order to extract the essence of the design form of the old-fashioned cosmetics packaging in different historical contexts,to realize the refinement of the packaging design resources.Thirdly,from the three influencing factors of "Western Learning to the East",social thoughts and business culture,the paper integrates and analyzes the factors affecting the decorative culture and style characteristics of the old-fashionedcosmetics packaging design,and summarizes the decoration and design of the old-fashioned cosmetics packaging design.style.Finally,the historical resources of the old-fashioned cosmetics packaging design will be abandoned,bridging the historical resources and the elements of the times,and condensing the future development for them.It not only enriches the content of the old-fashioned cosmetics packaging design but also broadens the idea of its innovative design.It provides a solution for the development of contemporary cosmetic packaging design that combines traditional elements with modern elements,conforms to the development of the times and is subject to the laws of historical development.