Analysis On The Influence Of Reputation Appeal On The Centralized Disposal Of Household Garbage Of Rural Residents In The Context Of "Acquaintance Society"

In recent years,with the rapid development of China's economy and the continuous improvement of rural living standards,rural household garbage is increasing,polluting the air and destroying the ecological environment.For a long time,rural domestic garbage has not been treated well,and the spontaneous accumulation of rural residents has seriously hindered the improvement of the quality of life of rural residents and the normal development of agricultural production.The traditional Chinese society is an "acquaintance society".It talks about "relationships" everywhere,on "communication" and attaches importance to the views of acquaintances on themselves.In rural society,every child grows up in the eyes of everyone,and people understand each other as parents and brothers.Therefore,my concern is the impact of reputation appeal on the centralized treatment of rural household garbage.This paper investigates the centralized treatment of rural household waste by consulting the literature and field research methods.This study selected Dashupu Township(Sujiatun Village,Beiyingzi Village,Qianyu Village)in Sujiatun District,Shenyang City,Liaoning Province.Four villages in Wang Xiuzhuang Village were selected as survey objects.Each village selected 100 rural residents.It is estimated that 400 questionnaires will be transferred.This paper takes rural residents as the survey object,and issues questionnaires to summarize the attitudes of rural residents to the centralized treatment of domestic garbage,the behavior of centralized treatment of rural household garbage,and the construction and equipment of garbage recycling infrastructure.In order to understand the current situation of centralized treatment of domestic garbage in Dashupu Township,and to analyze the behavioral factors affecting the centralized treatment of rural household garbage.Secondly,using Logistic binary model to carry out regression analysis on the data obtained from the survey,select explanatory variables: social trust 1,social trust 2,personal social relationship 1,personal social relationship 2,reputation appeal index,gender of rural residents,age,education level Whether it is party members,marital status,garbage collection points and family distance,and the number of permanent residents in the family,whether the analysis of reputation claims has an incentive effect on the centralized treatment of rural household garbage.Finally,according to the factors affecting the centralized treatment of rural households' domestic garbage,better solutions are proposed to improve the living environment in rural areas.From the perspective of the reputation appeal of rural residents,this study analyzes the impact mechanism of reputation appeal on the centralized treatment of rural households' living garbage in the rural “acquaintance society” field.Through the questionnaire survey,363 valid samples of Dashupu Township were statistically analyzed.It was found that 283 people were concentrated in domestic garbage,and 80 people did not concentrate on domestic garbage.In order to effectively demonstrate the influence of reputation on the centralized treatment of rural household garbage,this paper selects four indicators to measure the intensity of rural residents' reputation appeal,and constructs a comprehensive index of rural residents' reputation appeal through principal component analysis.On the basis of this,Logistic econometric model is used.The results show that the reputation appeal index has a significant impact on the model at the 1% test level,and its coefficient is 0.463.The empirical test shows that the reputation appeal has an incentive effect on the centralized treatment of rural household garbage.Hypothesis.That is,the more rural residents care about their reputation,the more they will restrict the rural residents from discarding garbage at will.The gender,age,marriage,years of schooling,whether it is a party member,garbage collection points and family distance,family permanent population as a control variable,and interpretation of the regression,the results show that age,marriage,years of education,whether it is a party member,The garbage collection point and the family distance were interpreted by a significant test with five explanatory variables.On the basis of the research of this paper,it is proposed to strengthen publicity,mobilize the masses,strengthen environmental protection education,improve citizens' awareness of environmental protection,give play to the role of party members,improve the participation of rural residents,strengthen the construction of rural environmental protection teams,increase capital investment,and improve the foundation.Facility and other measures to promote rural residents' centralized treatment of domestic garbage.