Study On Industrial Transformation Strategy Of Kailuan Group

Transformation is a common problem among society,industry and enterprise.But for resources-based enterprises,it becomes a prominent problem due to its particularity.Due to the early start of modern industrialization in developed countries such as Europe,America and Japan,the practice and research on the transformation of resource-based enterprises are also relatively early,and the results of some practices and researches are relatively mature.With the rapid development of the economy and the day by day improvement of the modern economic system,the economy changed from 'extensive way' of economic growth to high quality scientific development stage.As a result,the transformation of resources-based enterprises becomes increasingly prominent.In some area,it is already the strategic focus of industry and enterprise development under the positive direction of the local government and the active implementation of the enterprises.As a large state-owned enterprise with 140 years coal mining history,under the impact of market economy,the industrial structure of Kailuan group is lopsided and its anti-risk ability is weak.Since the beginning of new century,Kailuan group has been actively exploring industrial transformation from strategic level and operational level.Some achievements have been achieved and some experience has been accumulated,But industrial transformation has not been successful.According to the needs of Kailuan group's industrial transformation strategy,this paper makes a systematic design on the implementation of Kailuan group's industrial transformation strategy from the perspective of the implementation of strategic management by applying relevant theories of strategic management.This paper first introduces the background of the subject,study significance and the research status at home and abroad.It meanwhile tells the current situation of transformation of resource based enterprises at home and abroad and the lessons to learn.Secondly,the internal and external environment of Kailuan group's industrial transformation is analyzed,and on this basis,SWOT analysis is carried out.The industrial transformation strategy of Kailuan group is designed with emphasis and the guiding thought and basic principles of the transformation strategy are established.After proposing the overall strategy,target,stage and the choice of business development strategy model of transformation strategy matching,the solution of the industrial transformation strategy is basically proposed.Finally,according to the actual industrial transformation of Kailuan group,the countermeasures to ensure the implementation of industrial transformation strategy are put forward from the aspects of organizational system and talent culture.