Research On Supply Chain Management Strategy Of Changlong Chemical Group

With the acceleration of globalization,people's consumption concept has changed beyond imagination.Diversification and personalization have become the mainstream of the times.With the change of market environment,the enterprise's competitive advantage is gradually transferred to speed up the delivery time and improve customer service.To win the market,supply chain management is the key.It is urgent to combine with upstream and downstream enterprises to upgrade supply chain management to supply chain strategic management.Taking ChangLong Chemical Group's supply chain management as the analysis object,on the basis of relevant theories,with considering the development status of ChangLong Chemical Group,analyze the management environment of supply chain strategy;Meanwhile,design the questionnaire to research and analysis the supply chain management of ChangLong Chemical Group,determine the group's supply chain strategic management,develop the group's supply chain strategy management measures.And further optimize in the implementation process,so that take a step up of the group's supply chain strategic management,so as to improve the overall competitiveness of the enterprise.By analyzing the current problems of supply chain management in ChangLong Chemical Group,the following conclusions are drawn.First.It is urgent for ChangLong Chemical Group to carry out supply chain reformation.According to SWOT strategical analysis,ChangLong Chemical Group should adopt a Growth strategy for it's supply chain strategy.Second.To optimize the supply chain strategic management of ChangLong Chemical Group,should start from the integration of internal resources,and at the same time,integrating external resources is also urgent.Third.In order to build the integration of supply chain strategic management,ChangLong Chemical Group must select high-quality suppliers and establish long-term strategic partnership with them to enhance the core competitiveness and enlarge the profit space of the enterprise.Forth.ChangLong Chemical Group should continue the advantages of flat management,further emancipate the mind,follow the principles of supply chain strategic management,learn from the successful experience of advanced enterprises,and improve and innovate according to the actual situation of the enterprise.ChangLong Chemical Group's supply chain management problem is relatively common in the chemical industry,its supply chain strategy management and implementation are very representative;It is believed that through the study of the individual case of ChangLong Chemical Group's supply chain management,will enlighten the design and transformation of supply chain strategic management in the whole chemical industry and even other industries.