Research On Development Strategy Of Shanxi Jinxiang Coal Chemical Industry Co.LTD

With the deepening of socialist modernization,the high-quality development of economy and the transformation of people's living demand,the demand for energy supply and environmental protection is becoming higher and higher.Since the 18 th National Congress of the CPC,China's energy structure has gradually entered the stage of structural transformation and optimization.The traditional development mode of coking industry with high investment,high energy consumption and low environmental protection has not adapted to the development of society,so it is imperative to realize the energy structure transformation.With the changes of economy and environment at home and abroad,it is an important strategic approach for coking energy enterprises to realize sustainable development by changing the economic development mode,driving innovation and realizing the structural transformation of enterprises.The paper takes Shanxi Jinxiang Coal Chemical Industry Co.,Ltd.as the research object,bases on the realistic demand of enterprise development and transformation in the new era,comprehensively utilizes the enterprise modern development strategy management theory,on the basis of full analysis of the external and internal environment of the enterprise,the development strategy of the Enterprise is studied from the perspective of the long-term development of Shanxi Jinxiang Coal Chemical Co..In this paper,PEST matrix analysis and porter's five forces model analysis are used to analyze the external opportunities and challenges in the development of the company,combined with Efe Matrix analysis and evaluation of the company to seize external opportunities,avoid the direction and elements of the external environment.This paper analyzes the key internal factors of the enterprise by using the Ife Matrix principle,and clarifies the internal factors that influence the development of the enterprise.Through Space Matrix analysis,the paper determines the strategic position of Shanxi Jinxiang Coal Chemical Co.,Ltd.in the development,and clarifies the competitive strategy that Shanxi Jinxiang Coal Chemical Co.,Ltd.should adopt.In this paper,QSPM Matrix analysis is used to evaluate four types of future development strategy,and the development strategy of Shanxi Jinxiang Coal Chemical Co.,Ltd.is selected.Finally,the paper puts forward the corresponding safeguard measures for the implementation of the strategy of Shanxi Jinxiang Coal Chemical Co.,Ltd.This paper thinks that Shanxi Jinxiang Coal Chemical Co.,Ltd.should continuously optimize the enterprise human resource management system,enhance the comprehensive strength of the company's marketing team,strengthen the construction of the company's corporate culture,and form a joint force through cohesion to jointly realize the goal of Shanxi Jinxiang Coal Chemical Industry Co.,Ltd Limited liability company sustainable development.