Research On Development Strategy Of ZBXB Commodity Concrete Company

The commodity concrete industry has been developing in China for more than 30 years,especially in recent years.The annual output of commercial concrete in China has exceeded 50% of the annual output of concrete in the world for many years.The number of employees in the concrete industry and the scale of concrete projects rank first in the world.Shandong is a large commodity concrete province in China.It has been listed as a leader in concrete production for many years.ZBXB Commodity Concrete Co.,Ltd.is located in Zibo,Shandong.The company's development in recent years has encountered a bottleneck.It is facing internal and external difficulties.The company also deeply feels the difficulties of the industry development,on the one hand,the impact of resource-rich companies on the industry,and the other On the other hand,the development of the company has entered a bottleneck period,the market is difficult to develop,and the development potential is slightly insufficient.This article takes ZBXB company as the research object.First of all,using PEST analysis method to analyze the macro-environment of ZBXB company,from the political,economic,social,technical analysis of four aspects have been conducive to ZBXB company made the conclusion;Second,the use of Porter five force model to find the industry The impact of the environment on ZBXB Company led ZBXB to face fierce competition in the concrete industry and there is a huge threat of potential entrants entering the industry.Through the analysis of bargaining power,it is found that buyers and suppliers do not have bargaining power.At this stage,there is no product that can replace commodity concrete,which can help ZBXB to develop steadily to reduce threats and risks.The third analysis of ZBXB company SWOT,based on the company's internal and external environment analysis,combined with the company's development goals,using QSPM matrix analysis method to select the relevant indicators and weights,and by scoring the internal and external key factors,the three This kind of competitive strategy analyzes and ultimately chooses the optimal development strategy as a cost-leading strategy.In addition,a feasible implementation plan has been formulated in three areas in relation to the cost leadership strategy,namely the development of a commercial concrete production scheduling system based on GPS,recycling of wastewater,sand,and rock,tax planning,tax reduction,and implementation of a cost leadership strategy.Safeguards.