A Research On The Strategic Choice Of HY Architectural Decoration Company Under SWOT-QSPM Matrix

With the development of the economy and the improvement in living standards,the Architectural decoration industry in our country has achieved rapid development.However,there are still many problems with domestic architectural decoration industry.Enterprise management is extensive,operated only by experience.The absence of reasonable development and the misuse of the applicable corporate strategy are prevalent.There are many small businesses in building decoration industry and the entry barriers are small,which result in tough competition and the less ability to resist risks.Faced with such a complex internal and external environment,how to develop in the fierce competition and realize the sustainable development for the small business,implementing a competitive strategy become the key to the business management.The paper,based on the current status of architectural decoration industry in China industry development and future trends forecasting,studying the home and aboard theoretical researches,analyzed the macro and micro environment of HY Architectural Decoration Company which is representatives of the building decoration industry strategy.The paper built a SWOT-QSPM strategy selecting model and made the guarantee method of strategic implementation.The paper analyzed the architectural decoration industry external development environment based on PEST analysis and the internal and external conditions of HY Architectural Decoration Company based on the method of EFE and IFE.We got the existence of the advantages,disadvantages,threats,opportunities of the company.We firstly selected the development strategy by the SWOT matrix and then chose the specific situation of HY company strategy by quantitative strategic plan matrix QSPM.According to the selected strategic objectives,we made the target market repositioning of the new strategy,putting forward the goal planning of the development of architectural decoration companies and the feasible implementation of the strategy.Finally,in view of the HY Architectural Decoration Company,we discussed its strategy to implement safeguards to ensure the process of competitive strategy to the smooth commencement for the company.