Research On Gender Differentiated Design Of Life Style Center In Changsha

With the advent of the Internet+ era,domestic traditional business models have accelerated their transformation,and traditional closed commercial complexes have gradually transformed into an open Lifestyle Center,an experiential shopping center with a sense of place,in emphasizing the shopping experience.This type of architectural design is based on the human nature of experiential consumption,emphasizing the development of a differentiated and thematic design around “people”.Gender difference is precisely the most basic difference in human beings.The depth and breadth of gender differences continuously increase with the progress of physiological cognition,social development,and the awakening of female consciousness.With the advent of the "her" era of commodity economy,w omen have become the main body of the crowds used in shopping centers,and genderdifferentiated designs should be given more attention.At present,many products have already been gender-differentiated in commercial buildings,gender-differentiated business activities,and the gender division of architectural space has begun to take shape.However,research on gender-differentiated design in the experiential shopping space started late,and theory Missing and the system is not yet complete,all kinds of problems in existing commercial buildings are caused by the lack of theoretical guidance.This study is aimed at the Lifestyle Center.Based on the rich and numerous commercial formats in the Changsha area,the system tries to propose a system for gender-differentiated design.Due to the wide range of disciplines involved in this study,including commercial architectural design,female psychology,feminist geography,and environmental behavior,and many of the design basis are based on human subjective feelings,the research process includes not only theoretical research but also includes The contents of the field visit study.Through the systematic analysis of the theory,we have combed out the characteristics of gender differences and the orientation of gend er differentiation in experiential shopping malls.Based on these directions and the corresponding doubt points,we conducted on-the-spot investigation and comparison and analysis of the commercial space in Changsha,and carried out a large number of questionnaire surveys in an attempt to understand the behavioral habits and psychological feelings of people in the shopping environment and the status quo of the Changsha experiential shopping space.problem.The final goal of this study is to propose a theoretical system of gender-differentiated design in Lifestyle Center,including two parts: gender-differentiated architectural design and genderdifferentiated related design.Among them,the architectural design includes the differential design of the external environment of the building,the differentiated design of the building space,and the differentiated design of the building auxiliary facilities;the associated design includes the differentiated solutions of the orientation of the business position,the interior design,and the detailed design of the individual storefronts.Finally,we hope to use this research to provide a reference value difference design for the design of Lifestyle Center.