The Visual Design And Applied Research Of Wechat Official Account “Xinzao”

As the fast improvement of technology,new media provides the visual design of great opportunity and space to change.It create a new concept of knowing about the world,make the communication and media industry facing with a impressive evolution.Visual Art Design is based on the mass media and communication,these two have the tight connection.As a brand new mass media era,it has characteristics,like fast spread,immediately received,cheap to reach and vivid interaction.These merits make the communication of visual arts design popular.However,there’re also many disadvantages we should think about.Large amounts of vulgar violent information and news produced are sometimes out of control.Obviously,the old fashioned visual art design can’t be used nowadays.We need make some progress to make a new era of visual art design,let it adapt to the new media and communication circumstance.Our people should have the whole idea of media and design,as well as techniques and arts,which will have great impact in the future.This thesis focused on the development of media and communication,thinking about the differences between these two eras.After that,it talked about the visual arts design,the definition and some characteristics.Furthermore,the author use some practical researches to make examples about the wechat official account,which could be the strong evidences to support the view of how to make a big change in the visual design,both in media and communication industry.