Research On The Grounded Theory Of Influencing Factors Of Target Cost Management Of Residential Projects

As the pillar industry of China's national economy,the real estate industry plays an important role in national construction and economic development.In recent years,the growth rate of the gross output value of China's construction industry has slowed down,and the state's efforts to regulate and control the real estate industry have been unprecedented.The real estate industry has gradually embarked on a golden stage of development and began to move toward refined management.At present,most of the real estate companies in China rely mainly on the development of residential projects.Target cost management is one of the effective methods for cost management of real estate companies.However,there are many problems in the actual development of residential projects,and are affected by many factors.To this end,it should be clarified at the micro level that the target cost management of residential projects is specifically affected by what factors,so as to achieve targeted and continuous improvement,thus improving the target cost management of real estate companies and the management effect.The paper selects A large-scale real estate development company in China as an example.Using the grounded theory of qualitative research methods,based on the analysis of interview texts,the relevant factors affecting the target cost management of real estate residential projects are discussed and constructed.The theoretical framework,and then propose countermeasures and recommendations.The core achievements of the dissertation mainly include the following three parts:In the first part,through in-depth interviews with 23 cost management-related personnel,using grounded theory analysis methods,we conducted three-level coding of more than 170,000 words of interview data,and found the main influencing factors of 20 target cost management.4 major categories: process execution,awareness first,organization mechanism guarantee,technical support.A theoretical model based on the development process of residential projects was constructed.The main logic is that each factor in the “process execution” will directly affect the overall target cost management effect of the project,and “awareness first” and “organizational mechanism guarantee” and The three dimensions of "technical support" all affect the effectiveness of the cost control of each node in the execution of the process,and thus affect the project's target cost management effectiveness.The second part is to use the NVIVO 11 qualitative research software to process the interview data,and discuss the impact of different factors on the target cost management from the perspective of data statistics,and extract the main influencing factors.The research finds that in the process dimension,the more important influencing factors are pre-judgment risk and project management.In the organizational mechanism dimension,the more important influencing factor is the coordination of functional departments;in the technical dimension,the influence of personnel technical skills and management experience The proportion is larger;in the awareness dimension,the more important influencing factor is the emphasis on the functional level.The third part is to analyze the relationship structure of the theoretical model with specific interview examples,and further explore the impact relationship and the impact path between different factors and target cost management.The research results show that the factors of each dimension do not play an independent role,but complement each other.There is some interaction.