Research On Logistics Development Strategy Of NS Auto Terminal

The automobile industry as one of the mainstay industry in the national economy,has a great impetus to the development of the national economy.Up to 2019,China’s automobile production and sales have ranked first all over the world for ten years running.With the stable economic development and the increasing living standards,‘China’s auto market will grow at 10% within the next decade’,predicted by the China Automobile Industry Association.The huge consumer demand and market potential of the automobile industry will have a far-reaching influence on the automobile logistics.The automobile ro-ro terminal as one of important node of automobile logistics,is becoming more rational in vehicle logistics,and its competition is increasingly fierce.The mode that automobile ro-ro terminals make profit just by warehousing,loading and unloading can no longer be continued.Under this background,discussing that NS Auto Dock how to make full use of advantages to solve the problems that exist in its development will have practical meaning to improve competitiveness.This paper first analyzes the development status,existing problems,competition situation and development trend of the automobile ro-ro terminal.Secondly,on the basis of deeply research of NS Auto Dock,the external environment was analyzed from four aspects of policy,economy,society and technology by PEST.SWOT model analyzed its facing advantages,disadvantages,opportunities and challenges and put forward the corresponding strategy.Next,the appraisal target system was built,and the port logistics develop strategy was identified.the logistics development strategy framework include guiding ideology,strategic orientation and strategy target was built.Finally,The collective guarantee measures consist of consolidating main business advantage,expanding value-added services,speeding up information construction,perfecting personnel training and reserves and other measures were presented according the emphasis of NS Auto Dock’s development strategy.This paper will have a certain reference value for the management and development strategy of ro-ro terminal.