A Study On Strategy Transition Of Shipping Agency Business For UG Company

Due to the imbalance of economy,the gap in the competitive industries is becoming bigger and bigger in the countries of the world,international trade and shipping industry run to a higher stage for this reason.Deriving from shipping industry,shipping agency play a very important role in coordinating the relationship for port,owner,charter and shipper and it's now an essential part of shipping industry.Besides improving the handling efficiency,it is more important for shipping agency industry to promote the situation of customs clearance and to create value for customers.The article is trying to give out some advice on the strategy transition of UG company,through the analysis of the condition of shipping industry of the world,internal and external environmental factor and the strength,weakness,opportunity and threaten under model SWOT.UG is carrying out the strategy transition for the purpose of sustainable development with adapting to the market and integrating internal sources and advantages.UG is to carry out the transition with following below regulation: practical strategy target;match up with mission,vision and value of company;Strategic objectives can be quantified with a clear measure.At the same time,based on the analysis of the situation,the author explain the transition in details: the company should set up a reasonable organization structure to meet the transition;In terms of market strategy,it is necessary to strengthen the relationship with big customer,establishing a comprehensive and perfect customer relationship management system,and actively seek the depth of cooperation with customers to improve customer stickiness;In terms of Financial strategy,making full use of the preferential policies to improve the utilization rate and rate of return of the FTA,while the implementation of centralized management of funds to improve the size of the fund's income;In terms of talent strategy,we should improve the company's talent structure from the aspects of selection,cultivation,use and retention;Information platform strategy,increasing investment,giving enough time and space,and strive to achieve a reversal of the proportion of online and offline business.Finally,for the UG company to achieve strategic transformation of guarantee measures to be taken are analyzed,and give out constructive views from the organization,capital,internal system,not only for the UG company has a certain reference value but also for development of the international shipping agency industry.