The Research Of SAIC General Motors For Differentiation Strategy

Automobiles occupy an important position in today’s world economy.The degree of economic development of a country is closely related to the popularity of its automobiles.In modern society,the automobile industry maintains the lifeline of the entire economy and drives the development of other industries.The Chinese auto market is increasingly competitive.The price of imported brand auto products dropped,and the independent brand gradually improved the cost performance of the products with the enhancement of R&D and cost control capabilities.As a joint venture brand,SAIC GM was under pressure from the top and bottom.On the one hand,SAIC GM’s product advantage is not compared with its own brand.In view of the fact that the purchaser’s selectivity is more than before,it directly leads to a decline in bargaining power,and the two parties inevitably fall into homogenization competition;on the other hand,with imported brands In contrast,once the price gap narrows,it directly leads to a decline in the competitiveness of SAIC GM.In addition,Internet technology continues to deepen and living standards are increasing.Consumers are no longer satisfied that cars are only used as a means of transportation,and more and more attention is paid to the life value brought by automobiles.Automobile products will also serve as mobile terminals for people’s lives and Work brings a richer experience.This article analyzes the external environment and internal environment of SAIC General by Diamond Model,Five-Force Model and Benchmarking Analysis Model,points out the main problems,and develops a differentiation strategy for SAIC GM.Let SAIC GM seize the opportunity brought by China’s auto consumption upgrade and make new breakthroughs in the domestic auto industry.