Research On The Competitive Strategy Of Water Conservancy Construction Business Of Pingliang Water Investment Company

China has entered the stage of high-quality development,the people’s demand for improvement and optimization of urban and rural water conservancy facilities has been improved.The importance and support of the state for water conservancy projects are increasing,and the construction of water conservancy projects ushered in new opportunities for development.The number of employees in the industry has increased rapidly,and the number of enterprises has increased greatly,which makes the competition of water conservancy project construction increasingly intensified.Due to the fierce market competition environment in recent years,the amount of contract signing of Pingliang water investment company has been declining.The development of water conservancy project construction business has been in an unprecedented predicament.Based on background,this thesis systematically combs the competitive strategy theory and the research status of water conservancy construction enterprises.In depth analysis of the company’s macro external environment,industry competition environment and main competitors,studies internal environment such as financial resources,organizational resources,human resources,marketing ability,production capacity and core competitiveness.Analyze and evaluate the opportunities,threats,advantages and disadvantages faced by the company,and obtains the alternative optimization strategy for the future enterprise development by SWOT matrix analysis.The QSPM matrix is used to analyze the alternative strategy,and determine that the company adopts the competition strategy of cost leading and supplemented by differentiation.Finally,the thesis evaluates the implementation effect of the strategy according to the factors such as the strategic measures,strategic guarantee and control strategy process.Through the research of this thesis,the competitive strategy of optimizing the water conservancy project construction business of Pingliang water conservancy investment company is formulated systematically.Six implementation measures are established,including strategic management system,strengthening cost control,optimizing project service and customer service,making reasonable financial budget,improving enterprise qualification,and establishing intelligent information management platform.The thesis puts forward five guarantee measures,such as the policy guarantee,human resource guarantee,risk control guarantee,enterprise culture guarantee and information technology guarantee,provide reproducible and popularized suggestions for the sustainable and high-quality development of the company.