The Financial Strategy Research For SSCM Company

China’s excavator industry has been developing for nearly 50 years.It began to grow in 1985 and accelerated in 2006.It reached its peak in 2011,and the market was highly prosperous.But since 2012,the market has continued to decline,falling back to its 2006 level.It rebounded steadily from 2017 as the government implemented the 13th Five-Year construction project and regeneration time of stock excavator came.In the future,the market of excavator will increase stably.Compared with other brands,Sumitomo,a import brand with mature technology and centuries-old history,possesses relatively low market share because it was much late for Sumitomo to enter the market of China.Nowadays,under the situation in which some competitive brands failed to resist the risk of slipping in the market when faced with transitional period and chose to exit the market because of bad management,Sumitomo should grasp the opportunity to expand market share.As a general agent of Sumitomo,SSCM that has been operating for 14 years from 2004 had suffered the ups and downs of industry,which helps it to accumulate abundant experiences and establish a sound management system.Today,facing the chance of shuffle in market,SSCM sets a suitable programming whose target is the enhancement of brand share and long-term steady operation.This paper is going to analysis the background of company and market,the pattern of market competition,the strategy of company development,issues of early financial management,liabilities and profit structure,all of which will enable us to formulate appropriate financial strategy.There are six chapters in paper:the first chapter is summary of research,which is mainly about the background,theme,Significance and structure of this paper.In the second chapter I will analysis the background of SSCM including the company profile and industry analysis.The third chapter is the analysis of the market competition situation.The forth chapter will elaborate the strategy of company development.In the fifth chapter,I will expound the financial issues happened in early operation and analysis the liabilities,profit structure and main finance.What’s more,I also need to calculate the financial expansion resulting from strategic expansion of the company and state the shortcomings of current financial operation’s system as well as the key point of financial management.And the sixth chapter will propose the establishment of the company’s financial strategy to offer financial support for the smooth Implementation of the company’s development strategy,ensuring company to have a long-term steady operation.