Research On The Renovation Of Existing Shopping Malls Based On Experiential Consumption Mode

Domestic commercial buildings have been developed for more than 20 years.In the 1980 s,many projects,from the perspective of architecture,are old and lack of attractions.Under the experiential consumption mode,everyone is pursuing a sense of experience,and new projects are emerging one after another.The traditional model of the shopping mall is inevitably going downhill.Large-scale transformation can be considered that the existing shopping malls are not willing to be eliminated and made positive reactions.Over the past few years,new shopping malls have begun to focus on experiential creation,creating a personalized experience space to attract different consumers and increase business benefits.Therefore,this essay takes the experiential consumption model as the research carrier and summarizes the solutions to support the transformation of existing commercial buildings in various stable and dynamic environments by solving the problems and needs of existing shopping malls.Issues such as changes in consumption patterns and development provide new directions;in addition,on the basis of planning,design,and transformation,there are proposed commercial building renovation methods that can be implemented at different levels and in different environments,and the empirical consumption patterns are the significance of professional fields such as commercial building planning,design and building environmental management to guide the real-life situations and problems faced by society.Finally,through the example project,the transformation strategy of the existing shopping mall building is verified.