Hebei Museum Of Cultural And Creative Product Design Research And Planning Practice

With the prosperity of the creative arts industry,China has also begun to explore ways to develop its own cultural products.Different regions rely on rich cultural heritage to establish brands,spread culture and develop the economy.As a kind of carrier,Wenchuang products are a medium to realize the role of education,a means to promote the culture of the museum,and an indispensable element to provide power for their own development.As a national first-level museum,Hebei Museum has rich resources,distinctive features and profound cultural heritage.It has the objective conditions for designing cultural and creative products.However,while exploring research and development,we have also found some problems in it.How can cultural elements be better? The expression and dissemination of culture on the carrier is the main content of this research.This topic takes the Hebei Museum as an example to analyze the development and design strategies of museum cultural and creative products.Firstly,it expounds the reasons and significance of the development of the museum's cultural and creative products,and analyzes the status quo and existing problems of the domestic museum's cultural creation products.Secondly,it proposes the museum's cultural innovation product design research,which is the design elements anddesign and development strategies.Finally,systematically sort out the cultural resources of Hebei Museum,select the resource categories suitable for the development of museum cultural and creative products,extract the cultural elements through the innovation matrix method,formulate the design strategy suitable for the cultural creation of Hebei Museum,and guide the design of cultural and creative products of Hebei Museum.practice.The design examples are mainly carried out from three types: notebook,canvas bag and earrings.In order to design a more intrinsic character and meet the modern aesthetics of Wenchuang products on the basis of the existing design,I hope that it can be more The museum's cultural and creative product design provides a direction for reference.