| With the rapid development of global cultural and creative industries,as well as the increasing support and attention of the state and society,the development of museum cultural and creative products turns over a new leaf,of which opportunities and challenges coexist.As an important part of sustainable development of museums,cultural creative products play an important role in cultural heritage and cultural exploration,and also provide an indispensable driving force for the development of cultural industry.Based on the actual needs of the innovation and development of museums in our country,this paper explores how to make the development of cultural and creative products of museums keep up with the development of the times in the future focusing on the design of the museum’s cultural and creative products,and develop products that meet the needs of the public.In terms of the products design of cultural and creative,this paper conduct research on museum cultural and creative products,making an analysis and summary of the cultural and creative products systematically from the carrier selection,design concept transformation,cultural connotation and design principles.During the research,through combing with relevant literature and data,and making social investigation by questionnaire survey and fieldwork,it obtained information about the cognition and purchase intention of cultural and creative products from people in different age groups and occupations.Secondly,this paper summarized and analyzed the collected data and questionnaire,and then studied and summarized the current situation of cultural and creative products in Hebei Museum,for discovering the problems existing in the development of cultural and creative products in Hebei Museum.Starting from the actual situation of Hebei Museum,it determined position,direction and content of the design practice of cultural and creative products by learning from the successful experiences of cultural and creative development in museums at home and abroad.Finally,applying the design principles and its concept transformation obtained from the above research,the paper guides the design practice of cultural and creative products in Hebei Museum for striving to provide some new thoughts and approaches for the cultural and creative career in Hebei Museum. |