The Research On Vehicle Product Quality Problem Of HCQC

With the development of vehicle market,the level of management and technology in automobile industry has been improving rapidly.Product quality has become the source of enterprise value.At the same time,the product quality problem has more and more influence on the enterprise operating efficiency and brand image.In the process of improving the quality of automobile products,the domestic independent automobile brands mainly start from the six factors that affect the quality of products.However,the effect of product quality improvement is not ideal.Among them,HCQC Group as the first batch of domestic independent automobile brands,in the new round of industrial upgrading,exposed more product quality problems,the company's auto sales growth rate is falling.Therefore,it is very important for HCQC Group Corporation to strengthen the competitiveness and improve the profit of the company,and it is also the primary task for the success of the company to formulate reasonable and scientific countermeasures to solve the product quality problem in view of the six factors affecting the product quality.We have taken HCQC Group Company as the research object,and summarized the important theories and methods in the field of product quality.Basing on “5M1E Analysis” theory of product quality and analysis tool of automobile product quality problem,we analyzed the product quality problems and reasons of HCQC Group Company.Then we gave corresponding improvement countermeasures according to man,machines,materials,methods,environment and measurements.The countermeasures include optimizing staff training,improving equipment management ability,improving parts quality,improving quality problem solving process,improving 5S management on production site and applying scientific measurement and analysis system.By establishing the concept of total quality management,implementing product life cycle management and building a product quality big data system,we could ensure the implementation of the above countermeasures,prevent and control product quality problems,and improve the competitiveness and economic benefits of enterprises.